TODAY KIDS WANT BRANDS FOR CHRISTMAS. WHAT DID KIDS WANT FOR CHRISTMAS 100 YEARS AGO?

Based on research using Dear Santa letters found in historical newspaper collections, family history website MyHeritage collected the top 10 list of gifts kids were asking Santa Claus for in 1913 and compared them against the items most sought after by 2013 children, according to estimates by leading retailers such as Toys R’Us, Target, Walmart and Argos. The difference between the two resulting lists illustrates a stark shift in desires.

Stockings and Smart Phone for Christmas

Stockings and Smart Phone for Christmas

While children in 1913 often asked for basic items such as food and clothing, today’s little ones are more interested in gadgets and trendy toys.

December 1913, kids wish list based on 100s letters from back in time:
1. Candy
2. Nuts
3. Rocking horse
4. Doll
5. Mittens/gloves
6. Toy train
7. Oranges
8. Books
9. Handkerchiefs
10. Skates

Compared to the current December 2013 top 10 list of favorite gifts ordered to Santa Claus
1. Furby Boom
2. Teksta Robotic puppy
3. LeapPad Ultra
4. Flying Fairy
5. Bug Hugs Elmo
6. Barbie Dream house
7. Giggly Monkey
8. Nerf Gun
9. Ninja Turtles
10. Lego

Back then kids still wanted to satisfy essential physiological needs such as Candies, nuts, gloves, oranges, and handkerchieves. Perhaps, one may say that we made some progress here.

Interestingly, there are still some similarities: Dolls/ Barbie and Books/ LeapPad. Probably the trains and skates are still high in kids list but they do not appear in the top 10.

What is really different is the impact of brands over the choices: from generic and non-electronic choices to multi-national brands. Hence, the kids are influenced by advertising.

100 years ago, these people took this picture little did they know what their life was going to be the following year. 2014, 100th year anniversary of the Great War.

Archduke Franz Ferdinand with his family before he was murdered with his wife in June 28th 1914 in Sarajevo Bosnia. He was the heir to the throne of Austria.

Archduke Franz Ferdinand with his family before he was murdered with his wife in June 28th 1914 in Sarajevo Bosnia. He was the heir to the throne of Austria and hungary.

Archduke Franz Ferdinand, who was the heir to the throne of Austria and Hungary, had been murdered with his wife down in Bosnia. This murder was the start of WWI also known as the Great War centred in Europe that began on 28 July 1914 and lasted until 11 November 1918. More than 9 million combatants were killed: a scale of death impacted by industrial advancements, geographic stalemate and reliance on human wave attacks. It was the fifth-deadliest conflict in world history, paving the way for major political changes, including revolutions in many of the nations involved: for instance, Russia. And it paved the way for the 2nd world war 1939-45. Note that it is the 5th because most of the historical the deadliest conflicts were in Asia.

Sources:

MyHeritage

http://www.1914.org

Link: Imperial War Museum in UK  http://www.iwm.org.uk

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